Social media optimisation services (also referred to as SMO or Social Media Marketing) have gained popularity during the last few years, and now this niche of web promotion and advertising is almost integral part of advertising in the global network. Why? Because the amount of traffic in social networks grows from day to day, and the potential of this ad channel as well as other social media marketing channels cannot be underestimated. And to run a successful advertising campaign to attract visitors to your site, you need social media optimization services.

What is Social Media Optimisation?

Social media optimization (or SMO) is a complex of actions directed to attracting unique visitors to your content. Social media marketing strategy can include adding social media features to your site (RSS feeds, social news,  “share”  buttons  and  so  on) from one

side, and various SMM promotional activities from the other side. It can be blogging, comments in other blogs, adding social media elements such as videos and images with advertising purposes. All these are provided by social media marketing agency.

Social Media Marketing Benefits

We implement social media optimisation to give your company the following benefits through social media networking:

• Raised awareness about your company and its products and services

• Feedback on how your prospects and customers think about you

• Influence over your prospects' and customers' perception of your company by engaging in direct conversation

• Stimulated demand for your products or services

• Increased traffic, enquiries and sales on your website

Types of Social Media Networks

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

• Social Networks

• Blogs

• Social Bookmarks

• Forums

• Podcasts

• Video Sharing

• Photo Sharing

• User Ratings